A Mobile Subscribers In China As the ARPU (average revenue per user) on voice continues to decrease, data has become the most dominant factor for operators in retaining and attracting the customers. Mobile Subscribers In China However the growth of data services in the most developed mobile markets such as (Japan, Korea, Western Europe and to a lesser A Mobile Subscribers In China degree Northern America) has only Mobile Subscribers In China increased from 8% in 2002 to 19% in 2007 as provided by IDATE NEWS N* 288. The key factors which have complemented the growth of data services in developed countries are the increasing capabilities of mobile phones, faster networks like 3G and mobile applications that bring a rich user experience A Mobile Subscribers In China by changing the way people live, work and play. Similarly besides few exceptions, A Mobile Subscribers In China many operators in Asia and other developing countries have still not been able to implement long term Mobile Subscribers In China data services strategy, with the result their mobile play is Mobile Subscribers In China still primarily focused on voice.With the changing trends, operators are now expecting their revenues to grow, as the subscriber’s appetite for mobile based content has increased. A Mobile Subscribers In China Going beyond a ring tone or a theme, they are always on a look out for a “killer software application” that can easily become popular among the Mobile Subscribers In China subscribers and thus create brand loyalty for them. But from the Mobile Subscribers In China mobile content developer’s perspective it’s not a simple task to come up with such an application.
There is different challenge for the mobile software developers A Mobile Subscribers In China though. One challenge highlighted at the Google’s Open Source discussion event was the absence of standards for the developers in the industry. Optimizing these applications for different OS and broad range of mobile devices with varying screen sizes and versions remains the biggest problem for the mobile content developers. Even if the A Mobile Subscribers In China portability issues are resolved, distribution still remains a big challenge for the developers. It is the dream of every mobile content developer to get their content Mobile Subscribers In China distributed through an operator. But the unending list of pre requisites on various issues of portability, certification and in some cases localization can turn this dream into a complete night mare.
Responding to the promising market of Mobile TV, several A Mobile Subscribers In China mobile device manufacturers have started to introduce their Mobile TV devices. Screen quality and download speed of mobile phones is constantly improving, making them a convenient choice for viewing. With popular television shows now available Mobile Subscribers In China for download, people are increasingly watching programs on-the-go. Still a large number of mobile phones do not support mobile TV; users need to purchase new handsets with improved LCD display and user interface that support mobile TV. According to Screen Digest, Mobile TV market’s value will shoot up to around $6.5 billon in 2011 in Asia, North America and Western Europe combined, and subscription business models will dominate the market, generating more than 90 per cent of revenues in 2011. At present, there Mobile Subscribers In China are more than 15 million subscribers of mobile TV in Asia, where the majority of broadcast networks are offered free-to-air. ResearchInChina, a leading independent provider of China business intelligence, also predicted that the subscribers of mobile TV will get huge boost from 50 thousand subscribers in 2007 to 500 thousand subscribers in 2008 because of the Olympics.
The biggest advantage Mobile Banking provides to the banks is that it helps to cut down the costs as it’s even more economic than providing tele-banking facilities where banks have to keep hundreds of tele-callers. Additionally, Mobile Banking helps banks to upgrade the quality of services and nature of customer relationship management. Using Mobile Banking, banks can communicate to the defined cluster of clients. The offers can be customized and this personalization can give the banking industry a huge mileage, even at a lower cost. Again, using the same mobile channels, banks can up-sell and cross-sell their highly complex financial products to the specific set of customers which can be coupled with the selling strategies of Credit Cards, Home Loans and Personal Loans etc. On the contrary, the service providers can also accrue more business by providing the Mobile Banking services to their clients. Countries like Japan, Korea or Singapore where the mobile connectivity has already reached its saturation, the service providers can make handsome business by providing additional banking services to the same static client base.
